Brazilian enterprises are rapidly modernizing their contact center operations with advanced digital technologies, according to a new market analysis from Information Services Group (ISG). The 2025 ISG Provider Lens® Contact Center - Customer Experience Services report highlights increased investments in cloud, artificial intelligence $(AI)$, and data quality initiatives aimed at boosting operational efficiency and customer satisfaction. Companies are leveraging these solutions for large-scale automation, hyperpersonalization, and cost optimization, while also reimagining customer engagement across both physical and digital channels. The report evaluates 23 service providers in Brazil, naming AeC, Atento, Concentrix, Foundever, Konecta, Neo Hypeone, and TP as leaders across all assessed categories. It also notes a growing focus on cybersecurity, data protection, and workforce training to align human skills with AI-driven workflows. Konecta was recognized as the global ISG CX Star Performer for 2025, earning the highest customer satisfaction scores in ISG's Voice of the Customer survey.