Coles Group Ltd. has announced a new collaboration with OpenAI, becoming the first major Australian retailer to deploy ChatGPT Enterprise at scale. The partnership will see Coles integrate OpenAI's advanced GPT-5 model across its corporate workforce, aiming to accelerate research, reduce administrative tasks, and enhance data-driven decision making. The rollout includes customised AI training for team members, with a full deployment planned for February 2026. Coles and OpenAI are also exploring innovative AI applications to improve both operational efficiency and the customer shopping experience, all underpinned by Coles' commitment to ethical and responsible AI use.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Coles Group Ltd. published the original content used to generate this news brief on October 30, 2025, and is solely responsible for the information contained therein.