DKSH Wins Distribution Deal for Kellogg's and Pringles in Peninsular Malaysia
DKSH Holding AG has announced a new strategic partnership with Kellanova to distribute Kellogg's and Pringles products in Peninsular Malaysia. Under the agreement, DKSH Malaysia will provide full market expansion services for these brands, including sales, trade marketing, distribution and logistics, credit and collection, and merchandising. Pringles will be distributed across all channels, including Food Services, while Kellogg's will be available across all channels except Food Services. The collaboration aims to strengthen the presence of Kellogg's and Pringles in both retail and digital channels in the region.
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