Netflix Inc. has partnered with Embratur, the Brazilian Tourist Board, to launch a virtual travel guide promoting Brazil's real-life locations featured in Netflix's Brazilian series, films, and reality shows. Announced at the World Travel Market in London, the initiative aims to inspire global audiences to explore Brazil, starting with the Amazon region. The guide, available at www.cometobrasilwithnetflix.com.br, is part of Netflix's broader strategy to connect audiovisual storytelling with tourism, similar to projects in countries like South Korea, France, Spain, and Thailand. The guide is set to expand in 2026 with new chapters on the Pantanal, Brazilian cuisine, and beaches.
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