Overview
Cricut Q3 2025 revenue of $170.4 mln beats analyst expectations
Net income for Q3 2025 rises 79% yr/yr to $20.5 mln
Company repurchased 441,000 shares, with $46.9 mln left in buyback program
Outlook
Cricut is accelerating investments in product development and marketing to drive growth
Company is navigating uncertainties introduced by tariffs
Result Drivers
SUBSCRIBER GROWTH - Paid subscribers increased by 6% to over 3 million, boosting platform revenue
CONNECTED MACHINE REVENUE - Connected machine revenues rose 12%, indicating strong demand for hardware
INTERNATIONAL EXPANSION - International revenue increased by 5%, driven by increased awareness in global markets
Key Details
Metric | Beat/Miss | Actual | Consensus Estimate |
Q3 Revenue | Beat | $170.43 mln | $157.30 mln (3 Analysts) |
Q3 Net Income | $20.51 mln | ||
Q3 Basic EPS | $0.10 | ||
Q3 Gross Profit | $94.09 mln | ||
Q3 Income From Operations | $22.65 mln | ||
Q3 Pretax Profit | $25.63 mln |
Analyst Coverage
The current average analyst rating on the shares is "sell" and the breakdown of recommendations is no "strong buy" or "buy", no "hold" and 4 "sell" or "strong sell"
The average consensus recommendation for the integrated hardware & software peer group is "buy."
Wall Street's median 12-month price target for Cricut Inc is $4.25, about 25.9% below its November 3 closing price of $5.35
The stock recently traded at 21 times the next 12-month earnings vs. a P/E of 21 three months ago
Press Release: ID:nGNX86n0js
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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)