By Rob Curran

Under Armour swung to a fiscal second-quarter loss as sales of its sportswear fell, a trend it warned is likely to continue during the balance of its fiscal year, as it struggles to regain a foothold in the key North America market.

The Baltimore maker of sweat-wicking workout shirts and other athleticwear posted a loss of $18.8 million, or 4 cents a share, for the quarter ended in September, compared with earnings of $170.4 million, or 39 cents a share, a year earlier.

Revenue fell 5% to $1.3 billion.

Once viewed as a challenger to Nike and Adidas in the highly competitive sportswear niche, Under Armour's sales have slowed in recent years as newcomers such as On Holding have elbowed their way into the market.

For the fiscal year ending in March, Under Armour projected a 15 cents-to-17 cents a share loss. On an adjusted basis, the company anticipates 3 cents-to 5 cents a share. The company warned it expects revenue to decline by 4% to 5%, with high single-digit percentage declines in North America and Asia-Pacific, partially offset by a high-single-digit percentage increase in Europe, the Middle East and Africa.

"We delivered results ahead of our prior outlook this quarter and are encouraged to see signs of brand momentum in North America -- an important milestone in our turnaround," said President and Chief Executive Kevin Plank, in a statement.

Separately, the athleticwear firm said Reza Taleghani will join the company as executive vice president and chief financial officer, beginning in February 2026. Taleghani will succeed David Bergman, who has served as financial chief since 2017. Bergman will stay on through the first quarter of fiscal 2027 to support the transition.

Write to Rob Curran at rob.curran@dowjones.com

(END) Dow Jones Newswires

November 06, 2025 08:31 ET (13:31 GMT)

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