** Shares of Steven Madden rise about 8% to $35.42 in early trading

** Co forecasts Q4 revenue in the range of 27% to 30%, above analysts' estimates of around 20% - data compiled by LSEG

** Expects Q4 adjusted EPS in the range of 41 cents to 46 cents vs estimates of 29 cents

** Co, however, reports Q3 revenue of $667.9 million, missing estimates of $696.2 million

** "As anticipated, the third quarter was challenging, driven largely by the impact of new tariffs on goods imported into the United States," says CEO Edward Rosenfeld

** Including session moves, stock down nearly ~18% YTD

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(Reporting by Koyena Das in Bengaluru)

((Koyena.das@thomsonreuters.com))