Viant Technology Inc. announced a multi-year partnership with Molson Coors Beverage Company, naming Viant as the Advertising Platform for Molson Coors beginning in 2026. The agreement will enable Molson Coors to utilize its first-party data across programmatic channels using Viant's Household ID and identity infrastructure. The partnership aims to drive innovation in CTV advertising and outcomes measurement, focusing on connecting brands with legal drinking age audiences responsibly and at scale.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251105654752) on November 05, 2025, and is solely responsible for the information contained therein.