（第八屆進博會）以進博為橋樑澳大利亞保健企業大力開拓中國市場

中國新聞網

2025/11/07

中新網上海11月7日電 (奚金燕)第八屆進博會期間，澳大利亞健康產業集團 Homart(活曼特)藥業集團與京東健康和阿里巴巴集團旗下的阿里速賣通在澳大利亞貿易部長唐方睿(Don Farrell)等見證下，簽署戰略合作協議及備忘錄。在澳大利亞貿易部長唐方睿(DonFarrell)及澳大利亞貿易投資委員會總裁保羅·格睿博士(Dr.PaulGrimes)的共同見證下，Homart集團首席執行官葉蓓玲與...

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Farrell)等見證下，簽署戰略合作協議及備忘錄。在澳大利亞貿易部長唐方睿(DonFarrell)及澳大利亞貿易投資委員會總裁保羅·格睿博士(Dr.PaulGrimes)的共同見證下，Homart集團首席執行官葉蓓玲與京東健康跨境業務負責人宋常月簽署戰略合作協議。企業供圖進博會上，Homart與京東健康正式簽署長期戰略合作協議。雙方將圍繞旗艦店運營、新品孵化、消費者教育、防偽溯源等領域展開深度合作，共同推動澳大利亞健康品牌在中國的品牌建設與服務升級。Homart集團首席執行官葉蓓玲與京東健康副總裁宋昊航，及澳大利亞貿易投資委員會代表費馬霆共同剪綵。企業供圖Homart在深耕中國市場的同時，也正加速推進全球化佈局。進博會期間，Homart與阿里速賣通正式簽署戰略合作備忘錄。雙方未來將在跨境電商、全球營銷及數字零售等領域攜手開啓全面戰略合作的新篇章，共同推動澳大利亞優質品牌和產品更高效地走向全球市場。Homart集團首席執行官葉蓓玲、阿里速賣通澳新國家經理AlfyZhang、澳大利亞貿易投資委員會代表費馬霆，及澳洲製造總裁(AustralianMade)BenLazzaro共同剪綵。企業供圖根據備忘錄，阿里速賣通將協助 Homart在平台上建設官方旗艦店，協同開展市場推廣、促銷活動與客户體驗優化；Homart則將提供高品質澳洲製造的健康產品及穩定供應鏈支持。據悉，首批上線品牌包括 SpringLeaf綠芙、TopLife皇特維康、GrandPawPaw格蘭爺爺、CHÉRI萱茲等約40個SKU，並計劃三年內拓展至200個SKU，目標實現累計3000萬澳元銷售額。作為澳大利亞健康產業的代表企業，Homart連續多年參加進博會，見證並參與了澳中健康產業合作的深化與升級。今年， Homart集團通過與中國兩大電商平台的戰略合作，着力構建「以中國為核心市場、以全球擴張和上市為雙引擎驅動」的國際化佈局。Homart集團也正籌劃2026年在澳大利亞證券交易所(ASX)主板上市。在Homart集團首席執行官葉蓓玲看來，進博會不僅是展示的平台，更是合作的橋樑。希望通過此次戰略協作，讓更多高品質澳大利亞產品走進中國、走向世界。未來，Homart集團稱，將持續以進博會為紐帶，加強與中國及全球合作伙伴的戰略協同，共同打造更加開放、創新與可持續的全球健康產業生態。(完)【編輯:付子豪】","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}

（第八屆進博會）以進博為橋樑 澳大利亞保健企業大力開拓中國市場

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（第八屆進博會）以進博為橋樑澳大利亞保健企業大力開拓中國市場