Constellation Brands Inc. has announced a new partnership between its Ruffino Prosecco brand and the University of Alabama Crimson Tide. Ruffino Prosecco will serve as a Proud Partner of the Alabama Crimson Tide for the 2025-26 collegiate athletics season. The collaboration aims to engage fans 21 and over with dedicated messaging and celebrations throughout the athletic season, under the theme "Live in the Sparkle, Cheer on the Tide." This partnership will be activated by Crimson Tide Sports Marketing, the official multimedia rights holder for Alabama Athletics.
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