Hong Kong Technology Venture (HKG:1137) said its Hong Kong e-commerce business recorded a 6% month-on-month increase in gross merchandise value (GMV) to HK$688 million in October, supported by HKTVmall's October Thankful Festival, according to a Monday bourse filing.

Average daily GMV on order intake rose 2.8% to HK$22.2 million, while unique customers grew 1.6% to 620,000.

Monthly active unique devices increased to 1.61 million from 1.57 million in September.

The company said Hong Kong's retail sector remains under structural pressure from shifting consumption patterns, outbound travel, and growing competition from mainland and international e-commerce platforms.

The firm outlined several initiatives, including a HK$250 million marketing investment to reach one in every three adults in Hong Kong as HKTVmall users.

It will also introduce personalized pricing, expand into silver-haired and mainland customer segments, and upgrade its 8-hour delivery service to 3-hour express coverage across key categories.