EXCLUSIVE: Brokerages Using AI To Help Customers - 'At The Forefront Of Where We're Heading'

Benzinga_recent_news

2025/11/12

The growing use of artificial intelligence for traders and trading platforms was one of the key topics addressed at the Benzinga Fintech Day & Awards 2025 in New York on Nov. 10, 2025. A panel of ...

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it's also the reasoning element.\n\"What we're seeing with AI is sometimes unprecedented,\" Batra said. \"This is a revolutionary technology.\"\nQuinton Pike of Massive said that brokers can offer more experiences with AI.\nMichael Arbus of Moomoo Canada said AI is helping his company give investors a chance to make informed decisions on their own.\nRead Also: EXCLUSIVE: Prediction Markets Expert Says Surge ‘Gives Me Hope,’ ‘There’s An Appetite For Fun’\nA large portion of the panel discussion centered on whether there is still a need for human financial advisors or if that role is going away.\nBatra highlighted Rai, a tool introduced by Range designed to replace investment managers. Rai can understand users’ goals, tax situations, objectives, and spending patterns.\nWhile some users want to talk to a human, Batra doesn't believe the sector is moving backward or away from AI and automated tools. For members at Range, Batra said the critical thing isn't whether it’s humans or AI; members only care if things work.\n\"When things work, they work.\"\nPike said Massive is building the data for models used by humans and AI. \"We provide data for everyone.\" \nPike added that the important thing is to provide personalized experiences for users and insights to help them make the right decisions.\nPoloncic said the transition began years ago with the rise of discount brokerages, which have now become the primary brokerages for users. As younger users enter the investing space, AI and tools are key to customer acquisition.\n\"Younger people want the right tool sets,\" Poloncic said.\nArbus said the need for full-service platforms has diminished, and that discount brokerages are here to stay. The Moomoo Canada CEO added that big banks and large brokerages ignored discount brokerages for a long time, companies that can now compete with a much lower budget.\nRead Next: \nPhoto: Shutterstock","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}