Fewer trips, tighter wallets: Holiday travel demand cools across the board, report shows

Reuters
11/12
Fewer trips, tighter wallets: Holiday travel demand cools across the board, report shows

By Aishwarya Jain

Nov 12 (Reuters) - The holiday rush may lose some of its momentum this year — even among high-income travelers — as a report from Deloitte on Wednesday shows Americans are planning to take fewer trips and spend less on them amid growing financial concerns.

The average number of planned holiday trips has dropped to 1.83, down from 2.14 last year, while average planned travel budgets are down 18% to $2,334, the report said.

Underlying the tighter travel budgets is a more muted money mood, the report said.

Notably, nearly one in five households earning over $100,000 annually, or high-income Americans, said they were worse off financially than a year ago, and about 80% of that group plans to choose cheaper travel options.

Over the past two months, travel companies, including Delta Air Lines DAL.N, United Airlines UAL.O and hotel operator Marriott International MAR.O, have pointed to solid demand for high-end offerings such as premium seats and luxury hotels.

But that trend may be shifting, and the effect on airlines, lodgings and tour operators may be disproportionate, as high-income travelers typically spend more and travel farther.

Holiday travel is also at risk from the prolonged U.S. government shutdown, which has forced carriers to cut flights and already delayed about 3.2 million passengers, according to estimates by airlines.

The report also found that millennials, who made up the biggest share of luxury travelers at 34% and have planned the sharpest cutback in the number of trips this year, led the way in generative AI adoption for travel planning, up 1.5 times since 2024.

While travelers most commonly used generative AI to find activities and attractions, they're most likely to follow through on restaurant recommendations, the report said.

Planned Holiday Travel Budgets Decline Across Income Levels https://reut.rs/446f6e7

Planned Holiday Trips Dip Across Generations, Led by Millennials https://reut.rs/489MIu4

(Reporting by Aishwarya Jain in Bengaluru; Editing by Alan Barona)

((Aishwarya.Jain@thomsonreuters.com))

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