Optimum Communications Inc. has announced a new campaign aimed at directly challenging Fixed Wireless Access (FWA) and 5G Home Internet providers. As part of its strategy, the company plans to offer new customers internet service for as low as $25 per month, with speeds up to 8Gb and price locks for up to five years. The campaign targets customers in areas with high 5G adoption and those considering FWA, with the goal of providing a more reliable and consistent internet alternative. Additionally, Optimum intends to continue its affordable internet options, including a 100Mb internet plan and an unlimited mobile line for $35 per month. The company emphasizes value, price transparency, and enhanced customer experience as core elements of its future activities.