** Shares of digital platform PSQ Holdings PSQH.N rise nearly 2.2% to about $1.8 premarket

** Co to buy Tandym's software assets for $5.8 million in Class A stock and up to $1 million in cash

** Says deal adds virtual and private label credit cards to its growing fintech ecosystem

** PSQH CEO says Tandym deal will help merchants better target loyal customers, cut acquisition costs and improve retention

** Deal is expected to close in December 2025

** As of last close, PSQH down 60.4% YTD

(Reporting by Megavarshini G. Somasundaram in Bengaluru)

((Megavarshini.SomasundaramGnanasundari@thomsonreuters.com))