Rivian's Autonomy Efforts Not Focused on Robotaxis -- Market Talk

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1133 ET - Rivian's upcoming Autonomy Day will showcase its latest autonomous driving technologies, but the company is focused more on personal-automobile autonomy rather than robotaxis, say D.A. Davidson analysts Michael Shlisky and Linda Umwali. Rivian cars' active-driving capabilities have attracted many of its customers and as a result the company is likely focused on giving its "fun-to-drive cars" the part-time use of autonomy such as for commutes and simple trips as opposed to marketing them as full-time autonomous vehicles, the analysts say. (nicholas.miller@wsj.com)

 

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November 10, 2025 11:33 ET (16:33 GMT)

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