蘋果服務主管 Eddy Cue：Apple TV 暫不會推出「帶廣告的訂閲服務」

IT之家

11/10

IT之家 11 月 10 日消息，蘋果服務主管 Eddy Cue 在接受《Screen International》11 月號雜誌採訪時表示，Apple TV 「沒有計劃」推出帶廣告的流媒體訂閱服務。當被問及是否有帶廣告的訂閱層計劃時，Eddy Cue 表示：「目前沒有。再次聲明，我不想永遠說‘不會’，但確實沒有計劃。」Eddy Cue 補充說，如果 Apple TV 能夠保持激進的定價策略，那麼...

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月 10 日消息，蘋果服務主管 Eddy Cue 在接受《Screen International》11 月號雜誌採訪時表示，Apple TV 「沒有計劃」推出帶廣告的流媒體訂閲服務。當被問及是否有帶廣告的訂閲層計劃時，Eddy Cue 表示：「目前沒有。再次聲明，我不想永遠説‘不會’，但確實沒有計劃。」Eddy Cue 補充説，如果 Apple TV 能夠保持激進的定價策略，那麼讓消費者在觀看過程中不被廣告打擾會更好。Apple TV 在 2019 年推出時，美國價格僅為每月 4.99 美元（IT之家注：現匯率約合 35.6 元人民幣），但此後價格已上漲三次：2022 年漲至每月 6.99 美元，2023 年漲至每月 9.99 美元，目前費用為每月 12.99 美元（現匯率約合 92.6 元人民幣）。近年來，Disney+ 和 Netflix 等其他流媒體服務也提高了價格，但兩者同時推出了廣告支持的低價訂閲層，這些方案在用户中非常受歡迎。此外，蘋果本月早些時候對 Apple TV+ 進行了品牌重塑，去掉名稱中的「+」，改名為 Apple TV。廣告聲明：文內含有的對外跳轉鏈接（包括不限於超鏈接、二維碼、口令等形式），用於傳遞更多信息，節省甄選時間，結果僅供參考，IT之家所有文章均包含本聲明。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}