Estée Lauder Takes Minority Stake in Mexican Luxury Fragrance Brand XINÚ

Reuters

11/14

Estée Lauder Takes Minority Stake in Mexican Luxury Fragrance Brand XINÚ

The Estée Lauder Companies Inc. has made a strategic minority investment in XINÚ, a Mexican luxury fragrance brand known for its unique blend of fragrance, design, and storytelling. This investment, made through Estée Lauder's New Incubation Ventures, marks the company's first investment in a Latin American brand and highlights its commitment to supporting local entrepreneurship and innovation. XINÚ is celebrated for its sensorial retail spaces, sustainable design, and products that honor heritage while redefining modern luxury. The partnership aims to help XINÚ expand its vision globally and further push the boundaries of fragrance as a cultural and artistic medium.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Estée Lauder Companies Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251113486603) on November 13, 2025, and is solely responsible for the information contained therein.

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