Willamette Valley Vineyards Inc. reported a net loss of $1.1 million for the third quarter of 2025, compared to a net loss of $0.3 million in the same period of 2024. Loss per common share after preferred dividends was $0.33, up from $0.17 the previous year. Sales revenue for the quarter was $8.4 million, a decrease of 10.9% from $9.4 million in 2024, with direct sales down by $0.4 million and distributor sales down by $0.6 million. Gross profit declined by 13.8% to $5.0 million, while selling, general and administrative expenses rose by 4.6% to $6.2 million, primarily due to increases in selling, marketing, and administrative costs. The company noted ongoing innovation in products and experiences under new CEO Mike Osborn during changes in both direct and distributor wine sales markets.