China's E-Vapor Products Maker RLX Technology Q3 Revenue Jumps on International Growth

Reuters
11/14

Overview

  • RLX Technology Q3 2025 net rev rises 49.3% yr/yr, driven by international expansion

  • Gross margin improves to 31.2% in Q3 2025 from 27.2% in Q3 2024

  • Company announces US$0.1 per ADS cash dividend, continuing capital return to shareholders

Outlook

  • Company did not provide specific financial guidance for future quarters or full year

Result Drivers

  • INTERNATIONAL EXPANSION - Co cites investments in Asia Pacific and European markets as key revenue drivers

  • CHINA RECOVERY - Enhanced customs enforcement in China helped stabilize market, aiding business recovery

  • NEW PRODUCT LAUNCH - Successful rollout of modern-oral product line in UK supports growth

RLX Technology shares gained 3.9% in premarket trading.

Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q3 Revenue

RMB 1.13 bln

Q3 Adjusted Net Income

RMB 295.40 mln

Q3 Net Income

RMB 206.80 mln

Q3 Gross Margin

31.20%

Q3 Gross Profit

RMB 352.60 mln

Q3 Operating Expenses

RMB 259.30 mln

Analyst Coverage

  • The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 3 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"

  • The average consensus recommendation for the tobacco peer group is "buy"

  • Wall Street's median 12-month price target for RLX Technology Inc is $2.88, about 19% above its November 13 closing price of $2.33

  • The stock recently traded at 19 times the next 12-month earnings vs. a P/E of 20 three months ago

Press Release: ID:nPn5Qs1dfa

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