Integral Ad Science Secures MRC Accreditation for Amazon DSP Ad Measurement

Reuters

2025/11/13

Integral Ad Science Secures MRC Accreditation for <a href="https://laohu8.com/S/AMZN">Amazon</a> DSP Ad Measurement

Integral Ad Science Holding Corp. (IAS) has received Media Rating Council $(MRC)$ accreditation for its server-to-server integration with Amazon's Demand Side Platform $(DSP)$. This accreditation covers the measurement and reporting of display and video impressions, viewability, and invalid traffic metrics on Amazon-owned properties and third-party supply sources. The MRC accreditation confirms that IAS's metrics meet industry standards for accuracy and transparency, enabling advertisers to confidently measure and optimize their campaigns on Amazon DSP with independently verified data. The accreditation applies specifically to IAS and its integration with Amazon DSP.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Integral Ad Science Holding Corp. published the original content used to generate this news brief via PR Newswire (Ref. ID: NY22685) on November 13, 2025, and is solely responsible for the information contained therein.

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(IAS) has received Media Rating Council <a href=\"https://laohu8.com/S/MRC\">$(MRC)$</a> accreditation for its server-to-server integration with Amazon's Demand Side Platform <a href=\"https://laohu8.com/S/DSP\">$(DSP)$</a>. This accreditation covers the measurement and reporting of display and video impressions, viewability, and invalid traffic metrics on Amazon-owned properties and third-party supply sources. The MRC accreditation confirms that IAS's metrics meet industry standards for accuracy and transparency, enabling advertisers to confidently measure and optimize their campaigns on Amazon DSP with independently verified data. The accreditation applies specifically to IAS and its integration with Amazon DSP.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Integral Ad Science Holding Corp. published the original content used to generate this news brief via PR Newswire (Ref. ID: NY22685) on November 13, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4539","symbol_name":"半新股","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20251113:nNDL6n1c1J:1","article_id":"2583988145","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2583988145","pubTimestamp":1763038886,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"Integral Ad Science Holding Corp.  has received Media Rating Council  accreditation for its server-to-server integration with Amazon's Demand Side Platform . 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Integral Ad Science Holding Corp. publish","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4539":"次新股","BK4009":"广告","IAS":"Integral Ad Science Holding"},"translate_title":"Integral Ad Science获得亚马逊DSP广告测量MRC认证","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"IAS":0.9},"content_text":"Integral Ad Science Secures MRC Accreditation for Amazon DSP Ad Measurement\n    \n\nIntegral Ad Science Holding Corp. (IAS) has received Media Rating Council $(MRC)$ accreditation for its server-to-server integration with Amazon's Demand Side Platform $(DSP)$. This accreditation covers the measurement and reporting of display and video impressions, viewability, and invalid traffic metrics on Amazon-owned properties and third-party supply sources. 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