E.l.f. Beauty (ELF) said Thursday it is launching in the Gulf Cooperation Council via an exclusive partnership with Sephora.
Starting Friday, e.l.f. cosmetics will be available for sale in all 70 Sephora stores across the region. E.l.f. Cosmetics and e.l.f. SKIN are already available online throughout the region on the retailer's commerce platform, the company said.
E.l.f. Beauty shares were up 1.1% in recent premarket activity.