消息稱蘋果 Vision Air 開發遇阻，擱置親民版頭顯計劃

IT之家

2025/11/20

IT之家 11 月 20 日消息，蘋果在上個月推出了 M5 芯片版 Vision Pro 頭顯，不過市場反應和前代產品一樣平淡，其中很大的原因在於其售價高達 29999 元人民幣，消費者們對這款昂貴且沒有特別多新體驗的頭顯熱情不足。不過天風證券分析師郭明錤在 9 月初發布博文，稱蘋果正在解決當前 Vision Pro 存在的重量和昂貴价格問題，計劃在 2027 年推出輕量化、售價更加親民的 ...

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shelved","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1.5},"content_text":"IT之家 11 月 20 日消息，蘋果在上個月推出了 M5 芯片版 Vision Pro 頭顯，不過市場反應和前代產品一樣平淡，其中很大的原因在於其售價高達 29999 元人民幣，消費者們對這款昂貴且沒有特別多新體驗的頭顯熱情不足。不過天風證券分析師郭明錤在 9 月初發布博文，稱蘋果正在解決當前 Vision Pro 存在的重量和昂貴价格問題，計劃在 2027 年推出輕量化、售價更加親民的 Vision Air 頭顯，重點優化佩戴舒適性與成本控制，價格降幅有望超 50%。而根據韓媒 DealSite 今天報道，此前蘋果曾與三星合作開發一種名為 G-VR 的玻璃基顯示面板，採用玻璃基板 +micro-OLED 面板製成，相比硅基 micro-OLED 面板成本更低，有望降低 Vision Pro 的生產成本，從而以更低價格量產。IT之家在此援引 DealSite 報道，蘋果已在近期擱置相關計劃，很可能已經主動要求三星停止研發 G-VR 面板。不過報道內並未詳細説明 Vision Air 被擱置的原因，科技媒體 Wccftech 推測這可能跟蘋果加速推進智能眼鏡項目有關，目前已有傳聞稱蘋果將在明年推出品牌首款智能眼鏡，採用無顯示面板設計，2027 年推出的第二代產品才會加入 AR 顯示功能。彭博社記者馬克・古爾曼曾指出，Vision Pro 頭顯重量大、價格高，難以吸引大眾消費者，導致蘋果在頭顯功能方面推進緩慢，因此這家公司很可能在產品線上做出一定調整，將原本投入 Vision Air 的資源調整至智能眼鏡項目。廣告聲明：文內含有的對外跳轉鏈接（包括不限於超鏈接、二維碼、口令等形式），用於傳遞更多信息，節省甄選時間，結果僅供參考，IT之家所有文章均包含本聲明。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}