KeyCorp has released its latest Middle Market Snapshot Report, based on a survey conducted in October 2025 among 392 owners and executives of businesses with annual revenues between $25 million and $1 billion. The report focuses on the anticipated impact of the One Big Beautiful Bill Act (OBBBA) on the middle market. Findings reveal that 60% of respondents are familiar with the provisions of the OBBBA, and 89% expect it to have significant long-term effects on their businesses. The survey highlights key strategic priorities for middle market companies in the 12 months following the enactment of OBBBA. These include upgrading technology or investing in process automation (68%), increasing domestic R&D investment (65%), expanding or reconfiguring supply chains (63%), and adjusting debt financing strategies (59%). Additional focus areas include accelerating capital expenditures, enhancing employee benefits, and investing in clean energy projects. KeyCorp's analysis underscores a strong sense of optimism among middle market leaders, with many planning to leverage the new legislation to drive innovation, strengthen their financial positions, and achieve long-term growth.