BJ's Wholesale Club Leans More Heavily into Private-Brand Products -- Market Talk

Dow Jones

2025/11/21

0921 ET - BJ's Wholesale Club is leaning into private-brand products to offer more value to shoppers and help boost its bottom line. CEO Bob Eddy says on a call with analysts that the warehouse club is launching "many new own-brand products," ranging from tortilla and potato chips, to protein shakes and coffee pots. These private-brand product typically cost about 30% less than comparable name-brand goods, giving shippers more value which, in turn, drives more loyalty, Eddy says. BJ's own-brand products "also deliver higher penny profit for us, which we can use to invest back into the member experience, further propelling the flywheel that drives our business," he says. (connor.hart@wsj.com)

(END) Dow Jones Newswires

November 21, 2025 09:21 ET (14:21 GMT)

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CEO Bob Eddy says on a call with analysts that the warehouse club is launching \"many new own-brand products,\" ranging from tortilla and potato chips, to protein shakes and coffee pots. These private-brand product typically cost about 30% less than comparable name-brand goods, giving shippers more value which, in turn, drives more loyalty, Eddy says. BJ's own-brand products \"also deliver higher penny profit for us, which we can use to invest back into the member experience, further propelling the flywheel that drives our business,\" he says. 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