EU approves Omnicom's acquisition of IPG without conditions

Reuters

2025/11/24

BRUSSELS, Nov 24 (Reuters) - The EU Commission on Monday said it had unconditionally approved Omnicom Group's OMC.N $13.25 billion all-stock deal to buy rival Interpublic Group IPG.N.

The deal, announced last December, merges the world's third-largest ad buyer, Omnicom, with the fourth-largest which is Interpublic.

It would create the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid the accelerating use of AI.

(Reporting by Bart Meijer;Editing by Sudip Kar-Gupta)

((Bart.Meijer@thomsonreuters.com;))

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