Cracker Barrel Investors Back CEO After Logo Fiasco, But Drop Director -- WSJ

Dow Jones
2025/11/21

By Heather Haddon

Cracker Barrel shareholders voted to retain the company's embattled chief executive after a calamitous rebranding campaign, but chose to dump one of the chain's board members.

In a binding vote Thursday, Cracker Barrel shareholders voted a majority of shares in favor of keeping CEO Julie Felss Masino on its board, according to preliminary results. Board member Gilbert Dávila, a longtime marketing and diversity specialist, did not receive the necessary votes to stay on the board.

Masino and Dávila both had been targeted by activist efforts, after the chain's logo change and restaurant remodels set off a political firestorm over the summer.

This article will be updated.

 

(END) Dow Jones Newswires

November 20, 2025 11:20 ET (16:20 GMT)

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