Move Over Sydney Sweeney, Martha Stewart Is Here To Sell Jeans: American Eagle Targets Older Shoppers

Benzinga_recent_news

昨天

Clothing retailer American Eagle Outfitters Inc (NYSE:AEO) has had an impressive 2025 with partnerships with Travis Kelce and Sydney Sweeney that increased brand awareness. The company has another ...

網頁鏈接

免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。

熱議股票

{"basename":"/hant","ssrTDKData":{"titleTemplate":"%s - 老虎證券","title":"老虎证券全球投资理财平台| 一站式投资美股新股港股A股","description":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","keywords":"老虎證券,老虎證券開戶,老虎券商,老虎證券官網,老虎證券app,tigertrade老虎證券,股票,炒股,新加坡股票交易平臺,投資,投資理財","social":{"ogDescription":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/hant/news/2586026003"},"companyName":"老虎證券"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2586026003\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2586026003?lang=zh_TW&edition=fundamental","thumbnail":"https://cdn.benzinga.com/files/images/story/2025/11/26/SydneySweeney-AE-MarthaStewart-Shutterst.png?optimize=medium&dpr=2&auto=webp&width=240","is_english":true,"pubTime":"2025-11-27 05:10","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2586026003","market":"us","top_or_hot":-1,"title":"Move Over Sydney Sweeney, Martha Stewart Is Here To Sell Jeans: American Eagle Targets Older Shoppers","media":"Benzinga_recent_news","content":"<div>\n<p>Clothing retailer American Eagle Outfitters Inc (NYSE:AEO) has had an impressive 2025 with partnerships with Travis Kelce and Sydney Sweeney that increased brand awareness. The company has another ...</p>\n\n<a href=\"https://www.benzinga.com/trading-ideas/long-ideas/25/11/49097137/move-over-sydney-sweeney-martha-stewart-is-here-to-sell-jeans-american-eagle-targets-older-shoppers\">網頁鏈接</a>\n\n</div>\n","source":"benzinga_recent_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Move Over Sydney Sweeney, Martha Stewart Is Here To Sell Jeans: American Eagle Targets Older Shoppers</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMove Over Sydney Sweeney, Martha Stewart Is Here To Sell Jeans: American Eagle Targets Older Shoppers\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Benzinga_recent_news</strong><span class=\"h-time small\">2025-11-27 05:10</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>Clothing retailer American Eagle Outfitters Inc (NYSE:AEO) has had an impressive 2025 with partnerships with Travis Kelce and Sydney Sweeney that increased brand awareness. The company has another ...</p>\n\n<a href=\"https://www.benzinga.com/trading-ideas/long-ideas/25/11/49097137/move-over-sydney-sweeney-martha-stewart-is-here-to-sell-jeans-american-eagle-targets-older-shoppers\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://www.benzinga.com/trading-ideas/long-ideas/25/11/49097137/move-over-sydney-sweeney-martha-stewart-is-here-to-sell-jeans-american-eagle-targets-older-shoppers\">Benzinga_recent_news</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AFG","symbol_name":"美國金融集團有限公司","start_time":0,"source_url":"https://www.benzinga.com/trading-ideas/long-ideas/25/11/49097137/move-over-sydney-sweeney-martha-stewart-is-here-to-sell-jeans-american-eagle-targets-older-shoppers","article_id":"2586026003","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/11/26/SydneySweeney-AE-MarthaStewart-Shutterst.png?optimize=medium&dpr=2&auto=webp&width=240"],"rights":{"source":"benzinga_recent_news","url":"https://www.benzinga.com/trading-ideas/long-ideas/25/11/49097137/move-over-sydney-sweeney-martha-stewart-is-here-to-sell-jeans-american-eagle-targets-older-shoppers","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2586026003","pubTimestamp":1764191400,"columns":[],"sourceInfo":{"source_id":"benzinga_recent_news","name":"Benzinga"},"weMediaInfo":null,"summary":"American Eagle went viral and saw backlash for an ad campaign with Sydney Sweeney. The retailer is now turning to a new entertainment icon.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AFG":"美国金融集团有限公司","BK4211":"区域性银行","BK4094":"服装零售","EGBN":"伊格尔合众银行","BK4107":"财产与意外伤害保险","BK4117":"多元化保险","AEO":"美鹰服饰"},"translate_title":"玛莎·斯图尔特(Martha Stewart)取代悉尼·斯威尼(Sydney Sweeney)来这里卖牛仔裤：American Eagle瞄准老年购物者","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AEO":1,"EGBN":1.5,"AFG":1.5},"content_text":"Clothing retailer American Eagle Outfitters Inc (NYSE:AEO) has had an impressive 2025 with partnerships with Travis Kelce and Sydney Sweeney that increased brand awareness. The company has another partnership lined up with an iconic 84-year-old who could help with brand awareness among an older crowd.\n     • AEO stock is showing exceptional strength. Check out the latest moves here.\nKnown best for being a top clothing brand among younger consumers, American Eagle is moving from 28-year-old Sydney Sweeney to 84-year-old Martha Stewart in its latest ad campaign.\nStewart is featured in the company's \"Give Great Jeans Campaign\" for the 2025 holiday shopping season, as reported by the New York Post.\nAmerican Eagle shared images of Stewart and the campaign on their Threads social media channel, with a caption of \"Live, Laugh, Low Rise\" replacing the well-known \"Live, Laugh, Love\" mantra. American Eagle, surprisingly enough, has not used their X account since 2023.\nStewart can be seen wearing jeans, a denim jacket and standing by a room full of decorations that look to be made out of denim, including a cooked turkey.\nAfter potentially reaching new and existing users in the younger demographics, American Eagle's partnership with Martha Stewart could be more about reaching new customers.\n\"Sydney Sweeney reached their demographic. With Martha Stewart, they are reminding an older generation that American Eagle is there for her, too,\" branding expert and \"On Brand\" author Aliza Licht told the New York Post.\nLicht said Stewart's campaign could show confidence in fashion and come from an older, \"unapologetic icon.\"\nRead Also: American Eagle Analysts Increase Their Forecasts After Better-Than-Expected Q2 Results\nHiring Sweeney and launching a \"Sydney Sweeney Has Great Jeans\" campaign in July led to some backlash as some people saw the campaign as a play on the word \"genes,\" with Sweeney being blonde-haired and blue-eyed.\nThe company reported strong sales of the Sweeney collaboration and saw a huge inflow of new customers to the retailer.\nA collaboration with NFL star and Taylor Swift fiancée Travis Kelce in August also helped with an increase in brand awareness for American Eagle.\nThe Sweeney campaign led to American Eagle trending on social media and going viral, even seeing President Donald Trump share his opinion.\nOn Google Trends, American Eagle soared to a five-year high and provided a non-seasonal boost for the retailer in July and August. American Eagle's typical highest level on Google Trends comes every November during the holiday shopping season.\nThe retailer reported strong second-quarter financial results, beating analyst estimates for revenue and earnings per share. The Sweeney campaign launched in late July, likely helping the quarter, but could also factor into third-quarter financial results.\nWith the Sweeney and Kelce campaigns providing a boost in brand awareness and new customers in July and August, third-quarter financial results could show the lingering impact on the retailer.\nAnalysts expect the retailer to report third-quarter revenue of $1.32 billion, up from $1.29 billion in last year's third quarter, according to data from Benzinga Pro.\nThe retailer has beaten analyst estimates for revenue in five of the past 10 quarters.\nAnalysts expect American Eagle to report third-quarter earnings per share of 44 cents, up from 39 cents per share in last year's third quarter. The retailer has beaten analyst estimates for earnings per share in six of the last 10 quarters.\nAmerican Eagle stock is up 4.88% to $20.62 on Tuesday versus a 52-week trading range of $9.27 to $20.59.\nThe company's 52-week highs were set back in December 2024, while they have gotten close to that level several times in 2025, including this week.\nAmerican Eagle shares are up 23.70% year-to-date in 2025.\nRead Next: \nPhoto: Sydney Sweeney, courtesy American Eagle; Martha Stewart, photo by Lev Radin for Shutterstock","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}