Digital Brands Group Inc. announced that it has entered into an Exclusive Private Label Manufacturing Agreement with The Grove Collective, LLC, which acts as the name, image, and likeness (NIL) marketing agent for student-athletes at the University of Mississippi. Under the agreement, Digital Brands Group will manufacture private label knit apparel products for the University, excluding jerseys, polo shirts, collared shirts, quarter zips, and t-shirts or sweatshirts featuring NIL, student-athlete trademarks, or game-related/team-related content. These products will be sold exclusively by The Grove Collective through its website and potential future retail locations in Mississippi. The agreement also includes provisions for Digital Brands Group to invest approximately $500,000 per year for three years in student-athlete funds as directed by The Grove Collective and to spend $500,000 per year on digital marketing and related activities.