** Analysts at Morningstar increase their fair value estimate for Australian electronics retailer JB Hi-Fi JBH.AX by 25% to A$57.00

** Investment research firm says JBH and department store chain Harvey Norman HVN.AX are in strong financial position, reducing their risk profile and justifying lower cost of equity in valuation models

** Expects cyclically stronger consumer demand for technology and lifestyle goods like laptops and furniture in fiscal 2026

** For the first time in years, more consumers are optimistic, driven by rising real incomes and recent interest rate cuts - Morningstar

** Four of 13 analysts rate the stock "buy" or higher, seven "hold" and two "sell" or lower; their median PT is A$99, according to data compiled by LSEG

** JBH has risen 6.1% this year, as of last close

(Reporting by Roshan Thomas in Bengaluru)

((Roshan.Thomas@thomsonreuters.com;))