Kogan.com Merits Caution Ahead of Holiday Trading -- Market Talk

Dow Jones

2025/11/25

0020 GMT - Bell Potter analyst Chami Ratnapala stays cautious on Kogan.com ahead of what she expects to be a fiercely competitive holiday trading period. Ratnapala warns that the online retailer's performance from November onwards will be compared with a stronger year-earlier performance and reckons that the company may find it hard to grow market share. Higher-than-expected losses at Kogan's New Zealand business are weighing on group earnings, although Ratnapala likes the sales growth it is showing ahead of the holiday period. Bell Potter cuts its target price by 20% to A$3.30 and keeps a hold rating on the stock, which is down 1.0% at A$2.99. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

November 24, 2025 19:20 ET (00:20 GMT)

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