CNH Industrial NV showcased its most advanced and diverse machinery line-up to date at the LAMMA Show 2026, held at the NEC Birmingham on January 14-15. The event highlighted the company's commitment to power, performance, and productivity for British and Irish farmers, featuring the debut of the all-new Optum 440, the new Farmall M series, and a reconfigured Puma tractor. Attendees had the opportunity to see the latest advancements in tractor technology, including enhanced operator comfort, precision farming intelligence, and seamless machine connectivity.
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