NIQ Global Intelligence plc has announced that Kellanova Europe has selected the company, following a competitive tender process, to provide consumer data and analytics services across 29 European markets. Through this agreement, NIQ will offer Kellanova Europe access to its NIQ Discover Platform, an AI-powered technology designed to support data-driven decision-making and innovation. The partnership aims to enhance Kellanova's ability to understand market dynamics, identify growth opportunities, and improve operational efficiency. NIQ will facilitate secure, unified access to its platform for Kellanova's cross-functional teams, supporting collaboration and knowledge-sharing between central and local markets.
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