Versus Systems Inc. has announced a new collaboration with LiftMedia LDA to launch interactive digital out-of-home (DOOH) experiences across key markets in the Iberian Peninsula. The partnership aims to integrate Versus Systems' proprietary engagement tools, including QR code technology, into LiftMedia's extensive network of elevator-based media properties and advertising channels. This initiative is expected to reach 2.65 million people daily, representing nearly 1 billion impressions annually. The companies have signed a non-binding Letter of Intent and anticipate finalizing a Master Services Agreement within 60 days, with an initial pilot launch planned for Spain and Portugal. The collaboration seeks to enhance audience engagement and participation through targeted, interactive, and measurable advertising experiences.