Shift4 Payments Inc. has entered into a multi-year partnership with Liberty Sports Group and its food and beverage division, Front Row Hospitality, to become the exclusive technology partner for Liberty's portfolio of sports, entertainment, and live experience properties across North America. Under the agreement, Shift4 will provide its SkyTab Venue technology for integrated point-of-sale and guest experience solutions, as well as payment processing for merchandising, retail, and e-commerce operations at Liberty-managed venues and client properties. This partnership replaces Liberty's previous technology agreement with Cheq.
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