Sony Financial Group (TYO:8729) outlined its strategy after its listing on the Tokyo Stock Exchange Prime Market in late September, saying it will use life insurance as the core of a combined financial services platform spanning insurance, banking and digital planning tools, according to a Monday filing on the Tokyo Stock Exchange.

Sony Life reported steady growth in new policy acquisition in the first half of FY25 but a drop in IFRS-adjusted net income due to the impact of higher interest rates, the group said. It added that solvency remained sound under its economic value-based capital ratio.

The life insurer aims to lift earnings through stronger corporate sales, improved productivity in its Lifeplanner channel and expanded digital tools. It is targeting IFRS-adjusted net income of 101 billion yen in FY26, up from a forecast of 67.4 billion yen for FY25.

The group plans to expand online channels, integrate insurance and banking functions under a new financial infrastructure, and explore non-financial services in senior care with support from the wider Sony Group.

It also reported a decline in lapse and surrender rates for both yen- and foreign-currency insurance products, helped by product updates and market conditions.