Jeff Bezos Once Said The Universe Wants You To Be 'Typical,' But There Is A Price To Pay For Being Yourself As Well: 'Not Easy Or Free'

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Amazon.com Inc. (NASDAQ:AMZN) founder Jeff Bezos used his final letter to shareholders as chief executive to deliver an unusually personal warning that companies and people only survive if they fight ...

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(NASDAQ:AMZN) founder Jeff Bezos used his final letter to shareholders as chief executive to deliver an unusually personal warning that companies and people only survive if they fight ...</p>\n\n<a href=\"https://www.benzinga.com/news/education/25/12/49248001/jeff-bezos-once-said-the-universe-wants-you-to-be-typical-but-there-is-a-price-to-pay-for-being-yourself-as-well-not-easy-or-free\">網頁鏈接</a>\n\n</div>\n","source":"benzinga_recent_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Jeff Bezos Once Said The Universe Wants You To Be 'Typical,' But There Is A Price To Pay For Being Yourself As Well: 'Not Easy Or Free'</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nJeff Bezos Once Said The Universe Wants You To Be 'Typical,' But There Is A Price To Pay For Being Yourself As Well: 'Not Easy Or Free'\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Benzinga_recent_news</strong><span class=\"h-time small\">2025-12-08 01:01</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>Amazon.com Inc. (NASDAQ:AMZN) founder Jeff Bezos used his final letter to shareholders as chief executive to deliver an unusually personal warning that companies and people only survive if they fight ...</p>\n\n<a href=\"https://www.benzinga.com/news/education/25/12/49248001/jeff-bezos-once-said-the-universe-wants-you-to-be-typical-but-there-is-a-price-to-pay-for-being-yourself-as-well-not-easy-or-free\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://www.benzinga.com/news/education/25/12/49248001/jeff-bezos-once-said-the-universe-wants-you-to-be-typical-but-there-is-a-price-to-pay-for-being-yourself-as-well-not-easy-or-free\">Benzinga_recent_news</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1496350502.SGD","symbol_name":"FRANKLIN DIVERSIFIED DYNAMIC \"A\" (SGDHDG) ACC","start_time":0,"source_url":"https://www.benzinga.com/news/education/25/12/49248001/jeff-bezos-once-said-the-universe-wants-you-to-be-typical-but-there-is-a-price-to-pay-for-being-yourself-as-well-not-easy-or-free","article_id":"2589761808","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/12/07/Jeff-Bezos-Is-An-American-Entrepreneur-A.jpeg?optimize=medium&dpr=2&auto=webp&width=240"],"rights":{"source":"benzinga_recent_news","url":"https://www.benzinga.com/news/education/25/12/49248001/jeff-bezos-once-said-the-universe-wants-you-to-be-typical-but-there-is-a-price-to-pay-for-being-yourself-as-well-not-easy-or-free","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2589761808","pubTimestamp":1765126860,"columns":[],"sourceInfo":{"source_id":"benzinga_recent_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Bezos' final letter to shareholders urges against conformity, citing biology. 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(NASDAQ:AMZN) founder Jeff Bezos used his final letter to shareholders as chief executive to deliver an unusually personal warning that companies and people only survive if they fight the powerful pull to become \"typical.\"\nPublished April 15, 2021, the letter's centerpiece section, titled \"Differentiation is Survival and the Universe Wants You to be Typical,\" draws on a passage from biologist Richard Dawkins' The Blind Watchmaker describing how living organisms must constantly expend energy to stay different from their environment.\nIf they stop, they drift into equilibrium and \"cease to exist as autonomous beings,\" Bezos notes, arguing the same is true for corporations and careers.\nBezos turns that biology lesson into a manifesto for originality. \"The world wants you to be typical – in a thousand ways, it pulls at you. Don't let it happen,\" he writes, urging Amazonians to \"work to maintain your distinctiveness\" even when conformity would be easier.\n\"You have to pay a price for your distinctiveness, and it's worth it,\" he adds, calling the \"fairy tale version of ‘be yourself'\" misleading because being yourself is \"not easy or free.\"\nSee Also: Bernie Sanders Says Likes Of Jeff Bezos And Elon Musk Now Own More Wealth Than 50% Of Americans Combined, Wonders If Thats What People Are Angry About\nThe letter also reiterates a theme Bezos has voiced for years, which is to value creation over consumption. \"If you want to be successful in business (in life, actually), you have to create more than you consume,\" he wrote elsewhere in the 2020 shareholder message, telling investors their goal should be to create value for \"everyone you interact with.\"\nBezos' defense of \"distinctiveness\" echoes other business stalwarts who frame individuality as a core asset. Warren Buffett has repeatedly told investors that \"the best investment you can make is in yourself,\" while Charlie Munger stressed disciplined, non-copycat thinking as the foundation for a good life and sound investing.\nBezos, whose net worth stands at $254 billion according to the Bloomberg Billionaires Index, ranking him as the world’s fifth-richest individual, stepped down as Amazon’s chief executive officer in 2021, but continues to serve as the Executive Chair of the company’s board of directors and remains its largest shareholder.\nAccording to Benzinga’s Edge Stock Rankings, AMZN stock continues to show steady upward momentum across short, medium and long-term periods. Click here for a detailed lowdown of the stock’s performance on other metrics.\nPhoto Courtesy: Shutterstock/Photo Agency\nRead Next:","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}