0921 ET - Victoria's Secret fashion show is once again a cultural phenomenon, CEO Hillary Super says. "In the four weeks following the show, streaming views reached approximately 61 million, up over 60% versus last year," she says on a call with analysts. "We gained nearly 9 million new social followers and total media impressions hit 51 billion, an increase of over 30% versus last year. On show day alone, the event dominated fashion media with over 42 billion impressions, while traffic to our site surged over 60% year-over-year, converting over 15% more new customers." The company has been successful at converting buzz into measurable business results, Super says, noting upticks in search volume, click through rates, positive sentiment and brand desire. (connor.hart@wsj.com)

(END) Dow Jones Newswires

December 05, 2025 09:21 ET (14:21 GMT)

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