By Nicholas G. Miller

Oxford Industries, the owner of brands such as Tommy Bahama, slashed its full-year guidance, attributing the cut to choosier consumers and a softer-than-expected beginning to the holiday season.

Shares sank 23%, to $31.08, in after-hours trading Wednesday and has fallen 49% this year as of the close.

"While we witnessed pockets of strength within our businesses, consumers have become increasingly choiceful, especially with respect to the more discretionary aspects of their wardrobe," said Chief Executive Tom Chubb.

"The start of the holiday season has been softer than we planned, influenced by a combination of tariff related product gaps in certain critical seasonal categories and a more promotional retail environment," Chubb said.

The company cut its net sales guidance to $1.47 billion to $1.49 billion, down from its previous forecast of $1.48 billion to $1.52 billion. It also lowered its adjusted earnings outlook to $2.20 to $2.40 a share, down from its previous guidance of $2.80 to $3.20 a share. Analysts see full-year sales of $1.49 billion and adjusted earnings of $2.90 a share, according to FactSet.

For the third-quarter, the company reported net sales of $307.3 million, down from $308 million the year before. Wall Street expected $305.6 million.

Write to Nicholas G. Miller at nicholas.miller@wsj.com

(END) Dow Jones Newswires

December 10, 2025 17:20 ET (22:20 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.