Adobe Expects Semrush Deal to Bring in New Users -- Market Talk

Dow Jones

2025/12/11

1759 ET - Adobe expects its pending acquisition of Semrush to drive new user acquisition with both individuals and businesses, executives say on an analyst call. Semrush, a digital marketing platform, will help people and businesses shape how their brands appear online and on large-language models, says Anil Chakravarthy, Adobe's president of digital experience. Adobe sees now as the right time to buy the company because brands are looking for new ways to stay relevant as AI alters how people search for things, Chakravarthy says. Adobe expects the deal to close in the first half of 2026. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

December 10, 2025 17:59 ET (22:59 GMT)

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Semrush, a digital marketing platform, will help people and businesses shape how their brands appear online and on large-language models, says Anil Chakravarthy, Adobe's president of digital experience. Adobe sees now as the right time to buy the company because brands are looking for new ways to stay relevant as AI alters how people search for things, Chakravarthy says. Adobe expects the deal to close in the first half of 2026. 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