Anheuser-Busch InBev Becomes ICC's Global Beer Partner From 2026

MT Newswires Live

2025/12/11

Anheuser-Busch InBev (BUD) will become the official beer partner for all major International Cricket Council tournaments starting 2026, ICC said Thursday.

ICC said said the partnership will be led by Budweiser 0.0, Budweiser's no-alcohol beer in India, with other ABI mega brands activating in Europe and Africa.

The deal covers all major ICC men's and women's events through 2027, including ICC Men's T20 World Cup 2026 in India & Sri Lanka, the ICC Women's T20 World Cup 2026 in the UK, ICC Women's Champions Trophy 2027 in Sri Lanka, the ICC World Test Championship Final 2027 in England and the ICC Men's Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia, it added.

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