DoubleVerify Holdings Inc. has expanded its partnership with TikTok, becoming the first badged TikTok Marketing Partner to offer impression-level attention measurement on the platform. Through this collaboration, DoubleVerify's DV Authentic Attention® product now integrates directly with TikTok, providing advertisers with detailed insights into ad exposure and audience engagement. This enables brands to identify high-performing creatives, optimize ad spend, and enhance campaign effectiveness on TikTok. The partnership reflects DoubleVerify's ongoing mission to deliver comprehensive, cross-channel media effectiveness measurement for advertisers.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251210033737) on December 10, 2025, and is solely responsible for the information contained therein.