1025 GMT - Prada will struggle to maintain its growth impetus amid a new wave of creativity in luxury fashion, analysts at Morgan Stanley say in a note. The Italian fashion group is likely to be one of the few luxury firms to book a slowdown in growth in the year's final quarter as its Miu Miu brand loses pace, MS says. Meanwhile, changes in creative leadership at rival brands--Hermes and Kering's Gucci are among Prada's competitors which have shaken up their creative leadership teams in recent months--leave the group at a disadvantage amid a shift toward a more maximalist look. "Although we believe the group remains well managed and the stock is cheap...we fail to identify why it would outperform the rest of the personal luxury goods sector in the coming months," the analysts say. The bank trims its target price on the Hong Kong-listed stock to $51 from $53, keeping an equalweight rating. (joshua.kirby@wsj.com; @joshualeokirby)

(END) Dow Jones Newswires

December 19, 2025 05:25 ET (10:25 GMT)

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