Canadian Telcos Seen Less Competitive on Pricing This Boxing Week Period -- Market Talk

Dow Jones
2025/12/23
 

11:50 ET -- Canada's mobile carriers may not be competing as hard on price this Boxing Day, says CIBC's Stephanie Price. She notes that telecoms have launched early Boxing Week promotions this week, with the incumbent discount brands dropping pricing to the C$40 level from C$45 last week, and slightly above the C$39 offers in the market this time last year and C$36 offers during Black Friday. She notes that the discount banner brands have eliminated their high-tier plans, reduced prices and increased data allotments, mirroring last year's promotions, but with more emphasis on data-allotment increases this year. "We continue to view the pricing environment as incrementally less competitive," she adds. (adriano.marchese@wsj.com)

 

(END) Dow Jones Newswires

December 22, 2025 11:50 ET (16:50 GMT)

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