It's the Most Wonderful Time for Ralph Lauren -- WSJ

Dow Jones

2025/12/23

By WSJ Staff

After years of resisting the preppy brand worn by their parents (and their grandparents before that), more young people have decided that Ralph Lauren is actually pretty cool.

President and Chief Executive Patrice Louvet said he can't take credit for the Ralph Lauren Christmas trend. But since joining the company in 2017, he has been on a quest to win over Gen Z consumers-and keep them for the next 50 years.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

December 22, 2025 17:38 ET (22:38 GMT)

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