Shopee與TikTok Shop佔越南電商市場98%份額

藍海億觀網

01/05

Shopee與TikTok Shop佔越南電商市場98%份額Q&Me報告顯示，越南電商市場由Shopee與TikTok Shop佔據98%份額，形成雙寡頭格局（Shopee52%、TikTok Shop46%）。兩者均主打低價，但定位分化：TikTok Shop訂單集中35萬越南盾以下低價區間，以時尚類衝動消費商品為主；Shopee品類更全，中高價段表現強勁，成350萬-1000萬+越南盾高價值...

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14:18","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2601211832","market":"us","top_or_hot":-1,"title":"Shopee與TikTok Shop佔越南電商市場98%份額","media":"藍海億觀網","content":"<div>\n<p>Shopee與TikTok Shop佔越南電商市場98%份額Q&Me報告顯示，越南電商市場由Shopee與TikTok Shop佔據98%份額，形成雙寡頭格局（Shopee52%、TikTok Shop46%）。兩者均主打低價，但定位分化：TikTok Shop訂單集中35萬越南盾以下低價區間，以時尚類衝動消費商品為主；Shopee品類更全，中高價段表現強勁，成350萬-1000萬+越南盾高價值...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Shopee與TikTok Shop佔越南電商市場98%份額</title>\n<style 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b\">藍海億觀網</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4116","symbol_name":"互聯網服務與基礎架構","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b","article_id":"2601211832","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, 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International自提櫃渠道。該渠道有三大優勢：72小時內靈活取件提升投遞率、專屬PIN碼降低錯發丟失風險、便捷服務優化購物體驗。渠道限制為重量/體積重≤10kg，單邊尺寸≤8×32×26cm，訂單金額≤300萬越南盾，運輸時效與標準國際渠道一致，為賣家提供高性價比物流選擇。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}