By Robb M. Stewart

Anheuser-Busch expanded its multiyear sponsorship deal with the Madison Square Garden family of companies, securing exposure for the brewer at top venues year-round.

The agreement with Madison Square Garden Entertainment, Madison Square Garden Sports and Sphere Entertainment continues one of the industry's longest-standing sponsorships, offering a showcase for Anheuser-Busch's portfolio of brands, the companies said on Wednesday.

Anheuser-Busch said its Nutrl Vodka Seltzer and Cutwater ready-to-drink brands will be promoted alongside Michelob Ultra. The deal brings exposure for drink brands at Madison Square Garden and Sphere in Las Vegas, as well as with the New York Knicks and New York Rangers, concert series at Madison Square Garden, and College Hoops at the Garden, the companies said.

The companies added that Michelob Ultra, as the official American beer sponsor of both the Knicks and Rangers, will be integrated in the game-day experience for drinking-age fans via in-person viewing parties, sponsorship of MSG Networks's in-studio bar during pre- and post-game shows and original content series that will be distributed across each team's social channels.

Write to Robb M. Stewart at robb.stewart@wsj.com

(END) Dow Jones Newswires

January 07, 2026 09:44 ET (14:44 GMT)

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