Perfect Corporation has announced a partnership with PHOENIX Pharma Italia to introduce an AI-powered skin analysis and personalized product recommendation service in Italian pharmacies. The collaboration debuts at the BENU parapharmacy in Citylife, Milan, allowing customers to receive tailored skincare advice and find products suited to their needs using Perfect Corp.'s Skincare Pro technology. PHOENIX Pharma Italia plans to expand this digital solution to additional locations and integrate further digital services in the future, aiming to enhance the pharmacy shopping experience and support evolving customer expectations.

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