1140 ET - Deckers Outdoor's Hoka business continues to gain momentum with consumers as one of the world's fastest growing footwear brands, UBS analysts say in a note. Hoka's brand awareness has jumped to 20% from 4% in the last five years, and still has room to grow, given it is much less widely known than competitors like Nike, Under Armour and Lululemon, the analysts say, citing survey data. The brand should gain market share this year as brand awareness continues to rise, setting up for strong sales growth and earnings beats that boost Deckers' stock, they say. They forecast Hoka's sales will grow at an average of 13% annually over the next four years, surprising skeptical investors who doubt it can deliver a double-digit average growth rate, they say. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

January 05, 2026 11:40 ET (16:40 GMT)

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