Expect 'KPop Demon Hunter' Toys to Boost Mattel's Sales This Year -- Market Talk

Dow Jones

01/07

1746 ET - Mattel won the licensing for "KPop Demon Hunter" dolls, action figures, collectibles, accessories and playsets in October--too late for the toymaker to have products on store shelves in time for Christmas. Instead, toys based on the blockbuster movie are expected to begin rolling out this spring, UBS analysts say in a research note, with more meaningful global rollouts likely to occur in the fall. But when those toys finally hit the shelves, don't expect them to stay there for long. The analysts expect boffo sales, estimating the property could add up to $200 million to Mattel's top line in 2026. (connor.hart@wsj.com)

(END) Dow Jones Newswires

January 06, 2026 17:46 ET (22:46 GMT)

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Instead, toys based on the blockbuster movie are expected to begin rolling out this spring, UBS analysts say in a research note, with more meaningful global rollouts likely to occur in the fall. But when those toys finally hit the shelves, don't expect them to stay there for long. The analysts expect boffo sales, estimating the property could add up to $200 million to Mattel's top line in 2026. 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Instead, toys based on the blockbuster movie are expected to begin rolling out this spring, UBS analysts say in a research note, with more meaningful global rollouts likely to occur in the fall. But when those toys finally hit the shelves, don't expect them to stay there for long. The analysts expect boffo sales, estimating the property could add up to $200 million to Mattel's top line in 2026. ","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"MAT":"美国美泰公司"},"translate_title":"预计“韩流恶魔猎手”玩具将提振美泰今年的销量——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MAT":1.5},"content_text":"1746 ET - Mattel won the licensing for \"KPop Demon Hunter\" dolls, action figures, collectibles, accessories and playsets in October--too late for the toymaker to have products on store shelves in time for Christmas. 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